Class Action Surveys
Applied Marketing Science (AMS) has extensive experience developing and implementing surveys for class action matters. In these cases, our class action surveys are often used to demonstrate the similarity or dissimilarity of experiences among potential class members, including analyses of customers’ reasons for purchasing a product, experiences with a product and product uses.
The class action surveys we conduct for plaintiffs are designed to test the homogeneity hypothesis and measure the degree to which potential class members are similar to one another in their experiences or in their reasons for purchasing a particular product or service, and to support damages analyses.
For defendants, our class certification surveys are used to demonstrate that a class should not be granted because of significant differences among potential class members. These cases involve an analysis of such factors as numerosity, commonality, typicality and adequacy of representation.
AMS consultants and the class action survey experts they support are experienced in conducting consumer surveys for litigation and have a strong understanding of the legal standards for survey research. We take care to ensure that every facet of our class action surveys can withstand critiques from the opposing party.
For more than two decades, AMS has provided class action surveys for cases involving:
- Defective products
- Deceptive and false advertising
- Manipulative business practices
- Consumer privacy