In an advertising challenge, the NAD sided with our client, a leading wireless service provider, recommending that their competitor’s comparative advertising claims related to network bandwidth and call quality… read more →

In this class action matter, Applied Marketing Science (AMS) provided survey support to help assess the potential impact of allegedly deceptive advertising in the business machines industry. Our goal… read more →

This case involved the evaluation of claims of deceptive advertising made by an oral care product manufacturer against a product newcomer. Applied Marketing Science (AMS) conducted a survey to… read more →

In a matter involving alleged confusion between two financial companies’ taglines, the plaintiff moved for a preliminary injunction to prevent the defendant from moving ahead with their new slogan… read more →

In cases involving false advertising or deceptive messages, Applied Marketing Science (AMS) can develop and implement survey instruments to measure consumers’ response to advertising, packaging and labeling and other… read more →