Content Analysis

Applied Marketing Science (AMS) provides content analysis in cases for which it is important to quantify advertising and/or media exposure, including the message conveyed or to assess how frequently particular information is mentioned in a set of materials. Content analysis can be helpful in cases in which there is dispute over the degree to which a party has disseminated a particular message, especially when it is pervasive across one or more advertising campaigns. 

AMS consultants are experienced in conducting large-scale content analysis to quantify the message(s) communicated by a set of news articles, advertisements or other materials. Whether the analysis is for consumer media or highly technical collateral, our skills and experience in creating coding schemes to measure the constructs at issue have allowed us to consistently produce content analyses with high levels of reliability. We also partner with top academic experts whose strong publication records on content analysis have established them as leaders in their fields.