Jacqueline A. Chorn, Ph.D.
Jacqueline Chorn is an associate principal for the Litigation Support practice at Applied Marketing Science (AMS). In her role, Jackie serves as both a testifying expert and project manager in matters related to trademark and trade dress infringement, false and deceptive advertising, secondary meaning, patent infringement, and class action matters. Jackie also conducts research to substantiate advertising claims for consumer product testing and taste tests.
Prior to joining AMS, Jacqueline was an academic researcher in the field of psychology and law. Her dissertation, funded by the National Science Foundation, examined the functionality of the safeguards offered by the Supreme Court in Daubert v. Merrill Dow Pharmaceuticals (1993) to protect against the admission of unreliable expert testimony. She was also an assistant professor of psychology at the University of the Pacific and worked as a psychology instructor at John Jay College of Criminal Justice; City University of New York where she taught undergraduate courses in research methods and statistics, social psychology, psychology in the law, and cognitive psychology.
Originally from Kansas, Jackie has since lived in New York, California, Massachusetts, and now Texas. She likes to boast that she has lived in all four Census regions. In her free time, Jackie and her family enjoy visiting playgrounds and supporting local coffee and ice cream shops.
Jacqueline holds a B.A. in psychology from the University of Kansas, and a M.A. and Ph.D. in psychology from the Graduate Center at the City University of New York.
Surveys in Lanham Act Matters
Data collection strategies for claim substantiation
Surveys in Trademark Litigation
Consumer Perception Surveys in False Advertising Matters
AMS/Venable LLP Webinar: Consumer Surveys in Advertising Law
Make a Statement (PART 1): Why claim substantiation matters
AMS Survey Expert Jacqueline Chorn Presents at 2019 ANA/BAA Conference