Mayra L. Villegas González is a manager for the Litigation Support practice at Applied Marketing Science.
In her role at AMS, Mayra is involved with all aspects of litigation projects, including exploratory research, survey design, survey fielding, data analysis, and report development. She works for the Litigation Support practice on cases related to trademark and patent infringement, deceptive advertising, secondary meaning, genericism, and market confusion.
Prior to joining AMS, Mayra worked as a field coordinator for MarketCast LLC, a market research firm specializing in the entertainment industry, where she successfully managed all aspects of field and recruitment including vendor support and data collection. She also worked for Kantar as a Project Manager where she successfully managed the execution of large, multifaceted online and cross-media advertising projects.
Mayra grew up in San Juan, Puerto Rico and now enjoys living in Massachusetts. She especially loves sports and being able to follow the local teams attending games whenever she can. She is a member of the National Guard in Massachusetts and dedicates part of her time to serving the state of Massachusetts as part of the JAG Corps. In her spare time, she enjoys hiking and walking around the city of Boston, trying out new restaurants, reading and spending time with her family and her cat, Hope.
Mayra holds a B.A. in psychology from University of Puerto Rico, a M.A. in Industrial-Organizational Psychology from the Interamerican University of Puerto Rico and a J.D from Western New England University.