Brian M. Sowers, M.B.A.

Principal and Practice Lead
Applied Marketing Science

Brian Sowers is a principal at Applied Marketing Science (AMS) and leads the firm’s Litigation Support practice. With nearly 25 years of market research experience, Brian has served as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted hundreds of market research surveys across a broad range of modalities and a broad range of populations. Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), and currently serves on the Famous and Well-Known Marks Committee of the International Trademark Association (INTA). In addition, he co-hosts a CLE accredited webinar that focuses on the topic of survey evidence used in intellectual property litigation.

Brian holds a B.A. in history from Roanoke College and an M.B.A. in marketing from the University of Colorado.

Selected Cases
The importance of survey evidence to establish secondary meaning and likelihood of confusion
Genericness survey cited as a basis for ruling that the Booking.com trademark is not generic


For additional information on our survey research experts or general AMS litigation survey support services, please send inquiries to litigation@ams-inc.com or contact Jason Och at (781) 250-6317.

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