John R. Hauser, Sc.D., is the Kirin Professor of Marketing at the MIT Sloan School of Management. He has co-authored textbooks on product development and is a former editor of Marketing Science. He has published over 80 scientific papers.
Among his many awards, Professor Hauser has won the Converse Award for contributions to the science of marketing, the Parlin Award for contributions to market research, and the Buck Weaver Award for contributions to the theory and practice of marketing science. He has consulted on various topics, including product development, sales forecasting, market research, Voice of the Customer, defensive strategy, and R&D management, and has been an expert witness in over 50 cases.
A co-founder of, and a senior consultant at, Applied Marketing Science, Inc., Professor Hauser is a former trustee of the Marketing Science Institute, a fellow of INFORMS, an inaugural fellow of ISMS, and serves on many editorial boards. Professor Hauser holds an Sc.D. in operations research, an S.M. in civil engineering, and both an S.M. and S.B. in electrical engineering, all from MIT.