Tao Sun, Ph.D.

Applied Marketing Science, Inc.

Tao Sun is a manager and testifying survey expert in the Litigation Support practice at Applied Marketing Science, Inc. (AMS). He provides survey evidence and expert testimony on matters related to trademark and trade dress infringement, false and deceptive advertising, and class action litigation. In addition, his expert services include critiquing opposing expert reports, and guiding the deposition and trial questioning of opposing expert witnesses. In his role at AMS, Dr. Sun is involved in all aspects of litigation research, including survey and sample design, data analysis, and expert report preparation. 

With over 20 years of teaching and research experience, Dr. Sun has designed and conducted various surveys and experiments related to consumer behavior, advertising effectiveness, and mass media effects. His research findings have been published in outlets such as the Journal of Consumer Behavior, Journal of Advertising Research, Psychology & Marketing, among others. Dr. Sun has taught at the University of Vermont, where he was an associate professor of communication, and at Emerson College. His courses centered on topics including advertising effects, consumer behavior, applied research methods, and communication law.  

Dr. Sun holds a B.A. in English from Dalian University of Foreign Languages (China), a B.A. in journalism from the China School of Journalism, an M.A. in media studies from Pennsylvania State University, and a Ph.D. in mass communication from the University of Minnesota – Twin Cities.  

For more information, call Jason Och at (781) 250-6317  or