Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the increasing use of such surveys, many attorneys are still not familiar with the basics of these surveys and how they can be used.
Applied Marketing Science (AMS) and law firm Venable LLP discuss the use of consumer surveys in advertising law.
Webinar topics will include:
- Applications of consumer surveys in advertising law
- How these surveys differ from traditional market research surveys
- Important issues to consider when designing a consumer survey for advertising law
- Timing and other considerations
Jacqueline A. Chorn, Ph.D. and Jason Och Time: