Conjoint Analysis: Providing a Basis for Damages in Class Action Litigation

Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. We will describe the conjoint analysis methodology and give several examples of how it has been successfully used.

Webinar topics will include:

• Advantages of conducting conjoint analysis for class action matters
• Steps in designing and executing a conjoint analysis survey
• Case examples of successful conjoint surveys for class action matters
• Important issues to factor when designing a conjoint analysis survey
• Timing and other considerations