Consumer Perception Surveys in False Advertising Matters

Join AMS Survey Experts, Jacqueline Chorn and Brian Sowers, for a webinar on consumer perception surveys in false advertising matters. In this webinar, Jacqueline and Brian will discuss when a survey can be useful in false advertising matters, the basic format used for typical consumer perception surveys, and present a series of common issues that must be taken into consideration when designing and evaluating consumer perception surveys. Specific topics to be discussed include:

  • Consumer perception surveys in Lanham Act proceedings versus NAD proceedings.
  • Methodological considerations for the selection and presentation of stimuli.
  • Design considerations for a control.
  • A discussion on the benefits of close-ended versus open-ended questions.
  • Deceived or not deceived? Analyses to test for consumer perception.

AMS Presenters: Jacqueline A. Chorn, Ph.D. and Brian Sowers
Time: 30:34
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