The Role of Consumer Surveys in IP Litigation

Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters.

In this one-hour webinar, Messrs. Kagan and Sowers discuss the use of consumer survey evidence in intellectual property and trademark litigation, as well as emerging issues that can impact the evidentiary weight given to them.

Topics covered in Consumer Surveys in IP Litigation’ include:

  • Why consumer surveys matter in IP and trademark litigation
  • Applications of surveys in IP and trademark litigation
  • Case studies that show how courts use consumer survey evidence
  • Emerging issues in litigation survey research
This program may be eligible for Continuing Legal Education (CLE) credit in certain jurisdictions. Please check your state’s requirements and accreditation rules for eligibility or This on-demand webinar may be eligible for CLE credit in certain jurisdictions. Please consult your state’s CLE requirements to determine eligibility for self-study or on-demand programs. or CLE credit may be available for this recorded webinar in select jurisdictions. Credit eligibility and requirements vary by state.
AMS Presenter: Brian Sowers
Time: 59:50
Share this: