Ravi Dhar, Ph.D., is the George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights at the Yale School of Management. An expert in consumer behavior and branding, marketing management and marketing strategy, Professor Dhar has served as an expert on cases involving trademark and trade dress infringement, misrepresentative and deceptive advertising, and in matters related to antitrust and market definition.
Professor Dhar has written more than 50 articles and serves, or has served, on the editorial boards of leading marketing journals such as the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, and Marketing Science (former area editor).
His research awards include the William F. O’Dell Award, the American Marketing Association Doctoral Dissertation Award, and the Paul Green Award. Professor Dhar holds a Ph.D. and an M.S. from the University of California, Berkeley.