Recent Webinars

Conjoint Analysis for Class Action Litigation

Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. In this webinar we will describe the conjoint analysis… read more →

AMS Presenters: Steve Gaskin and Amanda Ford
Time: 25:18

Survey Evidence in Intellectual Property (and other) Litigation

Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet… read more →

AMS Presenters: Brian M. Sowers, Caroline C. Otis, Ph.D. and Marcello Santana, Esq.
Time: 1:10:00

Make a Statement (PART 1): Why claim substantiation matters

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. This webinar will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims. Concerned about… read more →

AMS Presenter: Jacqueline A. Chorn, Ph.D.
Time: 26:54

Designing consumer perception surveys in false advertising cases: Common issues and considerations

Consumer perception surveys are frequently offered in false advertising disputes, and the ability to evaluate survey evidence is an invaluable skill for case participants.

AMS Presenters: Caroline C. Otis, Ph.D. and Terri Seligman, J.D. (Frankfurt Kurnit Klein + Selz)
Time: 29:02

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