Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet… read more →

AMS Presenters: Brian Sowers, Jacqueline A Chorn, Ph.D. and Marcello Santana, Esq.
Time: 57:00

Join AMS Survey Expert, Brian Sowers, Senior Manager, Marcello Santana, Esq., and Senior Analyst, Laura Paige, Ph.D., for a webinar on how consumer surveys can be used to prove… read more →

AMS Presenters: Brian Sowers and Marcello Santana, Esq.
Time: 28:38

Join AMS Survey Experts, Jacqueline Chorn and Brian Sowers, for a webinar on consumer perception surveys in false advertising matters. In this webinar, Jacqueline and Brian will discuss when… read more →

AMS Presenters: Jacqueline A. Chorn, Ph.D. and Brian Sowers
Time: 30:34

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the increasing… read more →

AMS Presenters: Jacqueline A. Chorn, Ph.D. and Jason Och
Time: 01:00

For surveys used in litigation, the fieldwork component is just as important as the design, analysis, and reporting. Even the best designed survey can be rendered inadmissible without the… read more →

AMS Presenters: Angela McCue and Sarah Schomp
Time: 27:31

Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. We will describe the conjoint analysis methodology and give… read more →

AMS Presenters: Steve Gaskin and Amanda Ford
Time: 25:18

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. This webinar will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims. Concerned about… read more →

AMS Presenter: Jacqueline A. Chorn, Ph.D.
Time: 26:54

Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. In this webinar we will describe the conjoint analysis… read more →

AMS Presenters: Steve Gaskin and Amanda Ford
Time: 25:18

Consumer perception surveys are frequently offered in false advertising disputes, and the ability to evaluate survey evidence is an invaluable skill for case participants.

AMS Presenters: Caroline C. Otis, Ph.D. and Terri Seligman, J.D. (Frankfurt Kurnit Klein + Selz)
Time: 29:02