Consumer surveys are one of the most powerful tools available to support trademark infringement, trade dress infringement, secondary meaning, deceptive advertising, and class action cases, as well as, many… read more →

Join AMS Survey Experts, Jacqueline Chorn and Brian Sowers, for a webinar on consumer perception surveys in false advertising matters. In this webinar, Jacqueline and Brian will discuss when… read more →

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the increasing… read more →

For surveys used in litigation, the fieldwork component is just as important as the design, analysis, and reporting. Even the best designed survey can be rendered inadmissible without the… read more →

Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. We will describe the conjoint analysis methodology and give… read more →

An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. This webinar will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims. Concerned about… read more →

Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. In this webinar we will describe the conjoint analysis… read more →

Consumer perception surveys are frequently offered in false advertising disputes, and the ability to evaluate survey evidence is an invaluable skill for case participants.