Rachelyn Provencher is the director of marketing for both the Insights for Innovation and Litigation Support practice areas of Applied Marketing Science, Inc. (AMS).
In her role at AMS, Rachelyn is responsible for the strategic development and tactical marketing activities of the organization. Her duties include establishing priorities for business growth targets, creating comprehensive marketing plans and contributing to business development. She also manages content creation, workshop and course planning, email marketing, social strategy, public relations and Internet marketing for AMS.
Prior to joining AMS, Rachelyn was the marketing manager for a digital marketing and web development agency. In that role, Rachelyn managed a variety of marketing projects for a wide range of clients, including biotech, consumer products, architectural firms, interior design companies & more. Rachelyn also has a strong background in content marketing and lead generation, having previously worked at a HubSpot-certified inbound marketing firm.
Rachelyn holds a M.A. in public relations from Quinnipiac University and a B.A. from Eastern Connecticut State University where she majored in communications with a minor in English.