Suneal Bedi, J.D., Ph.D., is an Associate Professor of Business Law and Ethics and a Jerome Bess Faculty Fellow at the Indiana University Kelley School of Business where his research focuses on intellectual property, marketing law and ethics, and litigation finance. Dr. Bedi is also an affiliated faculty member at the Center for Intellectual Property Research and the Center for Law, Culture, and Society at the Indiana University Maurer School of Law, where he teaches courses in business ethics, corporate law, and fashion law and ethics.
Dr. Bedi employs quantitative, philosophical, and experimental methods to answer research questions intersecting law, business, and public policy with real-world relevance. His work has been published or is forthcoming in New York University Law Review, Cornell Law Review, Vanderbilt Law Review, Harvard Journal of Law & Technology, Journal of Business Ethics, Journal of Retailing, and Journal of Marketing Research, among others. He has also written for media outlets such as The New York Times, Forbes Magazine, U.S. News and World Report, and The San Francisco Chronicle.
In addition, Dr. Bedi has served as a consumer behavior expert witness for legal cases, with a specialty in conjoint analysis for class action and intellectual property disputes. He also provides ongoing witness testimony for matters related to business ethics and litigation finance. Prior to his academic career, he worked as a corporate private equity attorney at Ropes & Gray LLP.
He holds a Ph.D. and an M.S. in marketing from the Wharton School of the University of Pennsylvania. He also holds a J.D. from Harvard Law School and a B.A. in economics from Swarthmore College.