Adam Alter, Ph.D.

Professor of Marketing
New York University, Stern School of Business

Adam Alter is a Professor of Marketing and the Robert Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in the New York University Department of Psychology.

Alter is an expert in consumer behavior, decision-making, branding, and technology. He is the New York Times bestselling author of three books, which collectively focus on how consumers perceive and make consumption decisions, and how they choose to spend their time, money, and other resources. He has consulted for and advised dozens of companies and governments around the world, focusing on the regulation of new technologies and products. Alter has served as an expert witness on cases involving a wide variety of topics, including deceptive advertising, class action suits, predatory technology practices, and product misrepresentation.

Alter has published more than forty academic papers on a variety of marketing and consumer behavior topics. He has served on the editorial boards and as an associate editor at many of the field’s major journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Social Psychology. He holds a B.Sc. in Psychology and Law from the University of New South Wales in Sydney, Australia, and an M.A. and Ph.D. in Social and Cognitive Psychology from Princeton University.



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