Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. An expert in quantitative modeling, Professor Zhang combines economic theory with data science to optimize various business decisions in this fast-changing world. Professor Zhang has won multiple research awards, including the Frank Bass Award, the INFORMS Society for Marketing Science Long Term Impact Award, and the inaugural Marketing Science Institute Scholar title. Professor Zhang has served as Department Editor of Management Science, Associate Editor of several other top journals in her field, and VP of the INFORMS Society for Marketing Science. Professor Zhang currently teaches Marketing Innovation at MIT Sloan. She is a recipient of the MIT d’Arbeloff Fund for Excellence in Education and MIT Sloan’s highest teaching award, the Jamieson Prize. She was also named a Top 50 Undergraduate Professor by Poets and Quants. Professor Zhang holds a B. Econ. from Tsinghua University and a Ph.D. in Business Administration from the University of California, Berkeley.