Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and the Director of the Yale Center for Customer Insights at the Yale School of Management. He is an expert in consumer behavior and branding, marketing management and marketing strategy. He has served as an expert on cases involving trademark and trade dress infringement, misrepresentative and deceptive advertising, and in matters related to antitrust and market definition. He has written more than 50 articles and serves or has served on the editorial boards of leading marketing journals such as the Journal of Consumer Research, Journal of Marketing, the Journal of Marketing Research, and Marketing Science (former area editor). His research awards include the William F. O’Dell Award, the American Marketing Association Doctoral Dissertation Award, and the Paul Green Award. Professor Dhar holds an M.S. and Ph.D. from University of California, Berkeley.