As a follow-up to Part 1 of our claims webinar, "Make a Statement (PART 1): Why claim substantiation matters", Jacqueline Chorn from Applied Marketing Science summarizes some of the factors you may want to consider before choosing your mode of data collection:...
As a follow-up to Part 1 of our claims webinar, "Make a Statement (PART 1): Why claim substantiation matters", Jacqueline Chorn from Applied Marketing Science provides some pre-planning tips before beginning the process of substantiating an advertising claim: Claim...
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice. Dr. Lawless is a Professor Emeritus in Food Science at Cornell...
An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar where AMS survey expert, Jacqueline Chorn, Ph.D., will discuss the...
Last week, we offered tips on how to take consumer perception into account when planning claim substantiation research to evaluate support for your advertising claims. Today, we continue the conversation about the importance of considering the messages that consumers...
When planning claim substantiation research to evaluate support for a new advertising claim, it’s important to look beyond “literal" claim substantiation and also consider the messages that consumers will take away from the claim in the context of your advertising....