As a follow-up to Part 1 of our claims webinar, “Make a Statement (PART 1): Why claim substantiation matters”, Jacqueline Chorn from Applied Marketing Science summarizes some of the… read more →
Blog Category: Claim Substantiation
As a follow-up to Part 1 of our claims webinar, “Make a Statement (PART 1): Why claim substantiation matters”, Jacqueline Chorn from Applied Marketing Science provides some pre-planning tips… read more →
Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Dr. Harry Lawless has affiliated with the firm’s Litigation Support practice. Dr.… read more →
An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. Please join Applied Marketing Science (AMS) on November 7th, 2017 at 2 pm EST for a half-hour webinar… read more →
Last week, we offered tips on how to take consumer perception into account when planning claim substantiation research to evaluate support for your advertising claims. Today, we continue the… read more →
When planning claim substantiation research to evaluate support for a new advertising claim, it’s important to look beyond “literal” claim substantiation and also consider the messages that consumers will… read more →