Conjoint analysis is widely utilized by plaintiffs as a basis for damages calculations in class action matters. Join Applied Marketing Science, Inc., a market research firm with over 30 years of experience conducting consumer litigation surveys, for “Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation.” This webinar provides attendees with an introduction to conjoint analysis surveys and how they can be used to calculate a product’s Reduction in Market Value or Price Premium due to a defendant’s alleged misconduct, such as material omissions or misrepresentations. When properly conducted, conjoint surveys have been widely accepted for use in litigation support research.
Webinar topics include:
- An overview of conjoint analysis and its use in calculating damages.
- How to determine if conjoint analysis is right for your class action case.
- Important considerations when designing and executing a conjoint study.
- Case study examples highlighting how conjoint analysis can be used successfully.