Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet… read more →
Join AMS Survey Experts, Jacqueline Chorn and Brian Sowers, for a webinar on consumer perception surveys in false advertising matters. In this webinar, Jacqueline and Brian will discuss when… read more →
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the increasing… read more →
Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. We will describe the conjoint analysis methodology and give… read more →
An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. This webinar will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims. Concerned about… read more →
Consumer perception surveys are frequently offered in false advertising disputes, and the ability to evaluate survey evidence is an invaluable skill for case participants.