Join AMS Survey Expert, Brian Sowers, Senior Manager, Marcello Santana, Esq., and Senior Analyst, Laura Paige, Ph.D., for a webinar on how consumer surveys can be used to prove… read more →
Join AMS Survey Experts, Jacqueline Chorn and Brian Sowers, for a webinar on consumer perception surveys in false advertising matters. In this webinar, Jacqueline and Brian will discuss when… read more →
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or just internal counseling. Yet, despite the increasing… read more →
Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. We will describe the conjoint analysis methodology and give… read more →
An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. This webinar will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims. Concerned about… read more →
Consumer perception surveys are frequently offered in false advertising disputes, and the ability to evaluate survey evidence is an invaluable skill for case participants.