Over the last few years, Conjoint Analysis has been utilized as a basis for damages calculations in Class Action matters. We will describe the conjoint analysis methodology and give… read more →
Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet… read more →
An unsubstantiated advertising claim can derail an otherwise effective marketing campaign. This webinar will discuss the methodologies of competent and reliable scientific evidence for substantiating advertising claims. Concerned about… read more →
Consumer perception surveys are frequently offered in false advertising disputes, and the ability to evaluate survey evidence is an invaluable skill for case participants.