Brian M. Sowers, MBA, is a principal at Applied Marketing Science, Inc. With over 30 years of market research experience, Brian serves as a testifying expert on matters related to trademark and trade dress infringement, class action matters, and false and deceptive advertising for both plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations.
Expert services include survey design, implementation and analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. Brian is a member of the American Association for Public Opinion Research (AAPOR), the Insights Association, the Institute for Operations Research and Management Science (INFORMS), and the International Trademark Association (INTA). Through his INTA membership, Brian has served on the Impact Studies Committee and the Famous and Well-Known Marks Committee where he chaired the Dilution Subcommittee. Brian currently serves as an editor for The Trademark Reporter. In addition, Brian hosts an annual CLE accredited webinar that focuses on the topic of survey evidence used in intellectual property litigation.
Brian holds an MBA in marketing from the University of Colorado and a B.A. in history from Roanoke College.