Survey shows toy packaging causes confusion

Our client, the manufacturer of a widely advertised and well-known children’s craft and activity product, was faced with a copy-cat product with a similar name, and packaging that shared many of our client’s distinctive packaging elements. We designed and executed a survey among the relevant purchasers, which showed significant confusion between our client’s product and that of the defendant. After the results of the survey were disclosed, the case settled on terms that were favorable to our client.

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