Consumer Surveys and Expert Testimony for Litigation

Experienced. Trusted. Reliable.

Applied Marketing Science provides expert witness testimony for consumer litigation surveys

Experienced

Applied Marketing Science, Inc. (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Surveys can be critical pieces of evidence in high-stakes litigation—but only when conducted with scientific rigour, carefully analyzed, and supported by clear, authoritative expert testimony. Our decades of experience, methodical approach and expert understanding of the litigation process have helped us consistently deliver outstanding results for our clients.

Trusted

Our network of talented litigation survey experts has extensive experience in testifying in deposition and at trial and understand the challenges that surveys for legal matters can face when presented as evidence. By providing impeccable service backed by decades of experience, we not only preserve our own reputation but help to protect and refine the reputations of the attorneys we support.

Reliable

When brand equity, intellectual property, or reputation is at stake, your clients need litigation surveys that will hold up under intense questioning and are delivered by expert witnesses who can withstand even the most rigorous Daubert challenge. The litigation survey experts at AMS understand that a defensible survey requires a thorough understanding of the case, a solid survey, concise data gathering, and close collaboration with your team.

Our Survey Experts

Brian M. Sowers, M.B.A.

Principal

Applied Marketing Science, Inc.

Patricia Yanes, M.B.A.

Principal

Applied Marketing Science, Inc.

Robert L. Klein, S.M.

Founder

Applied Marketing Science, Inc.

Steven Gaskin, S.M.

Consultant

Applied Marketing Science, Inc.

Adam Alter, Ph.D.

Professor of Marketing

New York University, Stern School of Business

Ravi Dhar, Ph.D.

George Rogers Clark Professor of Marketing

Yale School of Management

Geoffrey Fong, Ph.D.

Professor of Psychology

University of Waterloo

Renée Richardson Gosline, Ph.D.

Senior Lecturer

MIT Sloan School of Management

John Hauser, Sc.D.

Kirin Professor of Marketing

MIT Sloan School of Management

Harry Lawless, Ph.D.

Professor Emeritus of Food Science

Cornell University

Himanshu Mishra, Ph.D.

David Eccles Professor of Marketing

University of Utah

Nathan Novemsky, Ph.D.

Professor of Marketing, Yale School of Management

Professor of Psychology, Yale University

Stephen Nowlis, Ph.D.

Professor of Marketing

Olin School of Business, Washington University

Robert Palmatier, Ph.D.

Professor of Marketing and John C. Narver Chair of Business Administration

Foster School at the University of Washington

David Stewart, Ph.D.

President’s Professor Emeritus of Marketing and Business Law

Loyola Marymount University

Olivier Toubia, Ph.D.

Glaubinger Professor of Business

Columbia University

Gal Zauberman, Ph.D.

Professor of Marketing

Yale School of Management

Juanjuan Zhang, Ph.D.

John D. C. Little Professor of Marketing

MIT Sloan School of Management

See Applied Marketing Science, Inc.’s full network of leading litigation survey experts →

Featured Content

Case Study

Real estate market analysis relies on AMS survey data

Webinar On-demand

Surveys in Trademark Litigation

Blog Post

Surges in False Advertising Cases Related to COVID-19

Webinar On-demand

Proving Irreparable Harm with Consumer Surveys

Blog Post

Frequently Asked Questions about Consumer Surveys used in Trademark Litigation

For more information, call Jason Och at (781) 250-6317 or Email Us